When new tenants have access to their accommodation for the first time they are often welcomed by the landlord or estate agent with an advertising gift, often in the form of a simple key ring. “First Day Survival Kit” offers a more practical alternative. Designed to form part of a campaign for the Veidekke construction company, it consists of disposable plates, cups and cutlery in a specially designed packaging. This gift is especially appreciated when the rest of the kitchen equipment is still packed away in identical removals boxes.