When Stockholm Public Transport (SL) chose to outsource some of its activities one result was that subcontractor’s logotypes came to dominate the scene. To avoid giving the impression that SL was solely a administrative unit Kazakoff Design was commissioned to reinforce the SL presence. A new logotype, eye-catching and consistent, formed the basis for the new design strategy. The aim was to have all the various graphic elements – timetables, signs, maps, season tickets – clearly tied to this logotype. The parallel lines logo – a clear reference to rail-bound traffic – was used to frame all types of information.
Swedish Advertising Association Award, Silver
As a merger of two vendors well known in the industry the photo agency NordicPhotos needed a totally new identity. Now a single corporate design consistently extends across all the agency’s printed media. Inspiration for the typographic design came from graphic elements and typesets that can still be found on analogue photographic film.
Creative Review Annual 2009, London
Red Dot Design Award, Winner 2009, Germany
Designpreis Deutschland 2011, German Design Council
American Institute of Graphic Arts, NY, AIGA 365: 30, Annual Design Competitions.
Juror Notes: So disciplined and sophisticated. Beautiful type. Packaged very cleverly; very functional. A piece you would keep.
The magazine Forum, which since the 1970s had covered Swedish interior architecture, chose in the 2000s to expand its range to include architecture, interior architecture and Scandinavian design. Kazakoff Design was commissioned to redesign the journal and provide it with a fresh graphic idiom. The company’s graphic design profile was revised to accord with the new layout, and even three-D products were created such as the annual Forum Awards statuette.