When Stockholm Public Transport (SL) chose to outsource some of its activities one result was that subcontractor’s logotypes came to dominate the scene. To avoid giving the impression that SL was solely a administrative unit Kazakoff Design was commissioned to reinforce the SL presence. A new logotype, eye-catching and consistent, formed the basis for the new design strategy. The aim was to have all the various graphic elements – timetables, signs, maps, season tickets – clearly tied to this logotype. The parallel lines logo – a clear reference to rail-bound traffic – was used to frame all types of information.
Swedish Advertising Association Award, Silver