Forza Football is one of the biggest live score apps in the world. Forza Football doesn’t look like a normal company in terms of how it's structured. Their hierarchy is vertical, which means that there are no bosses and no investors — allowing them to be free to do whatever they please in whatever manner they choose. This meant that a traditional design program, with a static logotype and a corporate look and feel, just didn’t seem right for Forza Football. Their design program needed to be playful and exible — just like “all the stars in the team” and the company itself. The design was inspired by the uniforms of football players, the characteristics of supporters, countries ags, club's identities and football fans from across the world.
Scope of work:
Design concept, design strategy, design programme
Red Dot Design Award, Best of the Best 2018
Red Dot Design Award, Grand Prix 2018