Kazakoff Design

Corporate Branding Print


Kazakoff Design is a studio committed to expressing your business more clearly. We focus on reinforcing your company’s identity through a systematic design strategy based on your market orientation and the core values you wish to convey. Learn more


If you would like to contact us please send an email to: info@kazakoffdesign.se

Kazakoff Design AB
Phone +46 70 236 50 46

Design programme for kitchen and bathroom faucet specialist


Tapwell AB is a Swedish company which sells faucets for kitchens and bathrooms, with a sub-brand specialising in mixer taps for new buildings. The objective was to develop a new identity for this sub-brand and also to redesign the corporate identity of the umbrella brand. The catalogues exemplarily present a harmoniously balanced colour concept that is complemented by flexible pictorial language. Emotionally appealing photographs are combined with product illustrations and technical drawings.

Red Dot Design Award, Winner 2011, Germany
Designpreis Deutschland 2013, German Design Council

Sweden’s National Arena
Friends Arena wayfinding and signage


SnP Contemporary Doors
Design programme for a Swedish door manufacturer


The new design programme for Snickar Per Contemporary Doors, a Swedish high-quality door manufacturer for over 60 years, communicates that a door is not only a single design element, but also part of a greater context in the surrounding architecture — both visually and functionally. The idea is thus to design not only a visual surface, but the innovative function of the door as well. The tone of communication is confident yet humble. Typography, imagery and colour choice convey a strong awareness of superior design and production qualities.

Red Dot Design Award, Winner 2015, Germany
Designpreis Deutschland 2017, German Design Council

Vostok New Ventures
Design programme for an investment


Branding for ceramic and porcelain company


Bricmate is a Swedish company which specialises 
in selling ceramic and porcelain tiles. Here the objective was to design a new design programme based on existing elements, with a modernisation and enhancement of brand awareness. An analysis of the old logo showed that the height of the capital letters was six times the width. Accordingly, the new logo is devided into six identical squares to symbolise ceramic tiles. The playful application of this idea allows for highly flexible implementation.

Kazakoff Design has created a new system for Bricmate’s catalogue, which contains the entire product range and shows the various sizes and colors available. The pages show products on a full page where one can see the structure and color in 100% scale. On the opposite page the consumer can find information about size availability, the article number and pricing. The cover adds 3-D to the catalogue — a porcelain tile. The newly designed catalogue creates a competitive advantage for the company and gives better information to the customer.

Red Dot Design Award, Winner 2011, Germany
Designpreis Deutschland 2013, German Design Council
American Institute of Graphic Arts, NY, AIGA 365: 30, Annual Design Competitions.
Juror Notes: Incredibly understated, restrained to the point of creating intrigue and mystery. Beautiful; takes away from the 
expected vocabulary.

Laurence King Publishing
White Green — Ten projects in the great outdoors by White arkitekter


The Swedish architectural firm White arkitekter is one of the pioneers of green building design. The ten projects featured in this book document the firm’s approach to and care for nature, analyse the implementation and consider how successful the results have been in practice. The cover is divided in two, with the top part being green and the bottom part being white, a division that runs all through the book and which underlines the strict balance between man-made architecture and nature. Cover two does not have a title or any lettering at all and, instead, conveys the name and content of the book via colours. Underlining the light footprint of these buildings, the contents pages show the sites without any visible structures. The same pictures are repeated later on in the book, in direct connection with the actual documentation showing the completed buildings, thus making clear how carefully these structures have been fitted into the landscapes. The top half of the pages tells the story of each architectural project, the bottom half shows drawings, models and plans.

Designpreis Deutschland 2013, German Design Council

American Institute of Graphic Arts, NY, AIGA 50 Books/50 Covers of 2010, Annual Design Competitions, Juror Notes: Who uses that color of green? And then prints four-color on it? So perfect and unexpected. The balance of 50/50 works so well with the colors and type design. The paper stock really enhances the quality.

Red Dot Design Award, Best of the Best 2011, Germany, Statement by the jury: This book embodies a subtle yet highly accurate design implementation based on a sophisticated concept. The way the paper and alternating colours are used in the design follows an unusual path. The visual language consists of documentary photography and therefore is highly consistent.

Svensk Form
Exhibition design, Guide, Invitations, Posters


An exhibition Design Nordic Way in Saint-Petersburg, Russia, 1998, at the Saint-Petersburg State Academy of Art and Design. Organized by the Swedish Society of Crafts and Design, Swedish Institute in cooperation with Dansk Design Center, Foundation for Design and Architecture in Norway, Design Forum Finland and Form Island.

SL Public Transport Authority
Corporate identity and design strategy for Stockholm Public Transport


The design strategy guiding the work was to make the SL logo a leading and ever-present symbol for the SL brand values. Other information in the design system, such as subcontractors and traffic information, were to be graphically integrated but visually subordinate. The new design concept is as simple and obvious as this: two parallel tracks and an indication of direction. The parallel tracks framing the logo create the trademark. Information added between the tracks introduce subcontractors and other relevant issues.

Swedish Advertising Association Award, Silver

Proposal for design programme for a lighting company


The graphic identity structure had no co-ordinated structure 
and was composed of several sub-brands under the brand 
of Masterbrand Fagerhult. We created a design solution for their brand structure that included a new brand and name 
with origins in the old name that could therefore be easily 
implemented both in Sweden and abroad. The company received a new and organized 
brand structure.

Belid is one of Scandinavias largestproducers of home 
lighting products. The company is still well known today for its broad selection of 
highquality home lighting solutions. 
New name: FHB Home

Ateljé Lyktan develops and manufactures high 
end design lighting fittings for public environments
for both Swedish and foreign markets. 
New name: FHB Architect

Tryckta i Markaryd produces sheet metal fittings for 
the lighting industry as well as other industries, specializing 
in the production of reflectors. The majority of products are 
often components destined for other industries, however 
there are a certain amount of complete product solutions.
 New name: FHB Engineering


Brandstructure: Masterbrand and Sub-brands

Promotion campaign for a building company


Instead of a traditional welcome gift as a keychain or a set 
of screwdrivers, we created a ‘First Day Survival Kit’.
 The ‘First Day Survival Kit’ campaign for the Veidekke Bostad 
construction company, is a practically designed package 
consisting of disposable paper plates, cutlery and cups.
 The aim of the kit is that of being a welcome helping hand 
for that first day in a newly moved in home where most items 
that are needed are packed deep down in moving crates.

Vostok Nafta Investment Ltd
Annual Report


Today, annual reports are pivotal in conveying the image of a company. These publications, which have long ceased to be created for the supervisory board and journalists only, are often also available for download on the internet and thus targeted at the broader public. Since well-conceived annual reports also contribution enhancing the value and success of a company, they call for ever higher design quality standards that manage to tie together the philosophy of a company and their latest financial statements into an exciting and convincing unity.

The Vostok Nafta Investment Ltd annual report answers this call in its high demands on contemporary design. It does so, however, by following an approach that counteracts the expectations that readers usually have regarding the presentation forms of this medium. The report does without any pictures and photographs, nor does it feature otherwise familiar diagrams and instead interprets the form of this obligatory content typographically. While text-based information is set against a blueish grey background and thus is distinguished from the pink background figures, tables are presented not as traditional pie charts but through accumulated words. For example, the proportion ratios between gas, oil and coal are thus aptly represented by repeating the words to form columns that plastically indicates the according figure or percentage.

Red Dot Design Award, Best of the Best 2009, Germany
Designpreis Deutschland 2011, German Design Council

Design programme for a Scandinavian stock


As a merger of two vendors well known in the industry, the photo agency NordicPhotos needed a totally new identity. Now a concise corporate design consistently spans over all print media. The inspiration for the typographic design was based on graphic elements and typesets that can still be found on analogue photographic film.

Red Dot Design Award, Winner 2009, Germany
Designpreis Deutschland 2011, German Design Council
American Institute of Graphic Arts, NY, AIGA 365: 30, Annual Design Competitions.
Juror Notes: So disciplined and sophisticated. Beautiful type. Packaged very cleverly; very functional. A piece you would keep.

Design programme for a Scandinavian architecture and design magazine


Forum is the Scandinavian leading architecture and design magazine. We created Forum’s design programme and magazine design, as well as the identity and catalogues for Forum Award.

Rebrand 100 Global Awards, USA

Mira Uncommercial Images
Design programme for a Scandinavian stock


Mira is a commercial archive for photographic images, yet with an unorthodox idea; Uncommercial Images. Images with a difference; born out of personal and photographic inspiration rather than commercial considerations, and hence with an individuality which sets them above the daily barrage of commercial images. All the focus is on images, everything else is subordinate. As a consequence the letterhead always appears embossed, not printed. In every printed item, the images tells their own stories without words, just nourished by imagination and association. Every published Sample Collection, present and future, will bring forward nothing but the image itself. The purpose is to inspire a creative use of photographic images.

British Design and Art Direction Annual
Core Design Award, Silver, Sweden
Swedish Advertising Association Award

Svenskt Papper
Client magazine


A client magazine from Svenskt Papper AB, the leading Swedish trader of paper for fine prints. Editorial purpose: To reflect how knowledge, technique, taste and spirit of the time are communicated amongst human beings. This issue — No 7 — specifically focus on how to best communicate on uncoated printing paper. The design idea — not to illustrate the physical shape, but the corresponding countershape in the surrounding space — results in a mind-thrilling experiment where the principle of the importance of ‘vacant space’ is widened to include all aspects of communication.

The eleventh aphorism of Lao-Tse:
Thirty spokes meet the hub,
but it is the emptiness between them that makes
the essence of the wheel.
From clay pots are made,
but it is the emptiness inside them thet makes
the essence of the pot.
Walls with windows and doors form the house,
but it is the emptiness between them that makes
the essence of the house.
The principle: The material contains usefulness,
the immaterial imparts essence.

Art Directors Club of Europe
Swedish Advertising Association Award, Silver