Kazakoff Design

Corporate Branding Print

About

Kazakoff Design is a studio committed to expressing your business more clearly. We focus on reinforcing your company’s identity through a systematic design strategy based on your market orientation and the core values you wish to convey. Learn more

Contact

If you would like to contact us please email to: info@kazakoffdesign.se

Tapwell
Design programme for kitchen and bathroom faucet specialist

2009

Tapwell AB is a Swedish company selling faucets for kitchens and bathrooms, with a sub-brand specialising in mixer taps for new buildings. The objective was to develop a new identity for this sub-brand and also to redesign the corporate identity of the umbrella brand. The catalogues present a harmoniously balanced colour concept. Emotionally appealing photographs are combined with product illustrations and technical drawings.

Awards
Red Dot Design Award, Winner 2011, Germany
Designpreis Deutschland 2013, German Design Council

Sweden’s National Arena
Friends Arena – wayfinding and signage

2015
Sweden’s national arena stands in Solna, a Stockholm suburb. It rises above a busy traffic landscape and ringed by an intricate network of roads, rail tracks and pedestrian paths. The commission given was to facilitate visitor orientation and surmount the numerous barriers. Guided by the arena’s existing design programme and architectonic configuration Kazakoff Design produced a series of display pillars, pictograms, signposts and maps. Each pillar carries a clear direction indicator and an easy-to-grasp map of the immediate area.

SnP Contemporary Doors
Design programme for a Swedish door manufacturer

2012

The new design programme for Snickar Per Contemporary Doors, a Swedish high-quality door manufacturer for over 60 years, tells that a door is not merely just one more individual design element but also forms part of a wider context in the surrounding architecture — both visually and functionally. The idea is thus to design not only a visual surface but the innovative function of the door as well. The tone of communication is confident yet humble. Typography, imagery and colour choice convey a strong awareness of superior design and production qualities.

Awards
Red Dot Design Award, Winner 2015, Germany
Designpreis Deutschland 2017, German Design Council

Vostok New Ventures
Design programme for an investment company

2015

Vostok New Ventures is a listed investment company focusing on expanding markets, primarily in Europe and Asia. The firm invests in assets with large appreciation potential, and is a leading operator in the internet marketplace. The design idiom’s pixels reflect the firm’s core activity – international investment on the trading floor.

Bricmate
Branding for ceramic and porcelain company

2006

Bricmate is a Swedish company specialising in the sale of ceramic and porcelain tiles. Here the objective was to create a new design programme based on existing elements, with modernisation and enhancement of brand awareness. An analysis of the old logo showed that the height of the capital letters was six times the width. Accordingly, the new logo is divided into six identical squares to symbolise ceramic tiles. Playful application of this principle enables highly flexible implementation.

2007
Kazakoff Design has created a new arrangement for Bricmate’s catalogue, presenting the entire product range together with the various sizes and colours available. The products are displayed on a whole page with structure and colour in full scale, the opposite page providing information on size availability, article number and pricing. The cover adds three-D to the catalogue, in the form of a porcelain tile. The newly designed catalogue gives the company a competitive advantage and provides better information for the customer.

Awards
Red Dot Design Award, Winner 2011, Germany
Designpreis Deutschland 2013, German Design Council
American Institute of Graphic Arts, NY, AIGA 365: 30, Annual Design Competitions.
Juror Notes: Incredibly understated, restrained to the point of creating intrigue and mystery. Beautiful; takes away from the 
expected vocabulary.

Laurence King Publishing
White Green — Ten projects in the great outdoors by White arkitekter

2010

The Swedish architectural firm White arkitekter is one of the pioneers of green building design. The ten projects featured in this book document the firm’s approach to and concern for nature, analyse their implementation and consider how successful the results have been in practice. The cover is divided in two, with the top half green and the bottom half white, a division that runs throughout the book and which reflects the close balance between man-made architecture and nature. Cover two does not have a title or any lettering at all, instead conveying the name and content of the book via colours. Underlining the light footprint of these buildings, the contents pages show the sites without any visible structures. The same pictures are repeated later in the book in connection with the actual documentation showing the completed buildings, thus making clear how carefully these structures have been fitted into the landscapes. The top half of the pages tells the story of each architectural project, the bottom half shows drawings, models and plans.

Awards
Designpreis Deutschland 2013, German Design Council

American Institute of Graphic Arts, NY, AIGA 50 Books/50 Covers of 2010, Annual Design Competitions, Juror Notes: Who uses that color of green? And then prints four-color on it? So perfect and unexpected. The balance of 50/50 works so well with the colors and type design. The paper stock really enhances the quality.

Red Dot Design Award, Best of the Best 2011, Germany, Statement by the jury: This book embodies a subtle yet highly accurate design implementation based on a sophisticated concept. The way the paper and alternating colours are used in the design follows an unusual path. The visual language consists of documentary photography and therefore is highly consistent.

Svensk Form
Exhibition design, information folder, invitations, posters

1998

At the exhibition Design Nordic Way, in St Petersburg, Russia, the best of Scandinavian design was on show. Kazakoff Design was commissioned to design all the exhibition’s printed media. The starting point for this design came from the flags of the Nordic countries with their recurring crosses, and the graphic idea took the form of a game played with this strict geometry. The exhibition was a collaboration between the Swedish Society of Crafts and Design, the Swedish Institute, the Danish Design Center, the Foundation for Design and Architecture in Norway, Design Forum Finland and Form Island.

SL Public Transport Authority
Corporate design and design strategy for Stockholm Public Transport

2000

When Stockholm Public Transport (SL) chose to outsource some of its activities one result was that subcontractor’s logotypes came to dominate the scene. To avoid giving the impression that SL was solely a administrative unit Kazakoff Design was commissioned to reinforce the SL presence. A new logotype, eye-catching and consistent, formed the basis for the new design strategy. The aim was to have all the various graphic elements – timetables, signs, maps, season tickets – clearly tied to this logotype. The parallel lines logo – a clear reference to rail-bound traffic – was used to frame all types of information.

Awards
Swedish Advertising Association Award, Silver

Fagerhult Belysning
Proposal for design programme for lighting company

2005

In connection with the acquisition of several competing firms the need arose for a more coordinated design programme. Kazakoff Design’s solution took the form of an entirely new trade mark structure based on the acquired companies’ respective areas of special competence. Thus, Belid, one of Scandinavia’s leading  manufacturers of lighting equipment for the home, was renamed FHB Home; Ateljé Lyktan, recognised internationally for their advanced designs primarily for public environments, became FHB Architect, and Tryckta i Markaryd, product developer and manufacturer of sheet metal details, was renamed FHB Engineering.

Brandstructure: Masterbrand and Sub-brands

Veidekke
Promotional campaign for building and housing company

2006

When new tenants have access to their accommodation for the first time they are often welcomed by the landlord or estate agent with an advertising gift, often in the form of a simple key ring. “First Day Survival Kit” offers a more practical alternative. Designed to form part of a campaign for the Veidekke construction company, it consists of disposable plates, cups and cutlery in a specially designed packaging. This gift is especially appreciated when the rest of the kitchen equipment is still packed away in identical removals boxes.

Vostok Nafta Investment
Annual Report

2006

Today, annual reports are pivotal in conveying the image of a company. These publications, which have long ceased to be produced solely for the supervisory board and journalists, are now often available for download on the internet and thus targeted at the broader public. Since well-conceived annual reports also help to enhance the value and success of a company they call for ever higher design quality standards that can link together the philosophy of a company and their latest financial statements to form an exciting and convincing whole.

The Vostok Nafta Investment Ltd annual report satisfies this ambition in the high demands it places on contemporary design. It does so, however, by taking an approach that runs counter to readers’ usual expectations about the presentation of this medium. The report dispenses totally with pictures and photographs, nor does it feature the conventional familiar diagrams but instead interprets this obligatory content typographically. All text-based information is set against a blueish grey background and is distinguished in this way from the pink background figures. Tables are presented not as traditional pie charts but through accumulated words. For example, the ratio proportions between gas, oil and coal are thus aptly represented by repeating the words to form columns that visually indicate the relevant figure or percentage.

Awards
Red Dot Design Award, Best of the Best 2009, Germany
Designpreis Deutschland 2011, German Design Council

NordicPhotos
Design programme for a Scandinavian stock

2008

As a merger of two vendors well known in the industry the photo agency NordicPhotos needed a totally new identity. Now a single corporate design consistently extends across all the agency’s printed media.  Inspiration for the typographic design came from graphic elements and typesets that can still be found on analogue photographic film.

Awards
Red Dot Design Award, Winner 2009, Germany
Designpreis Deutschland 2011, German Design Council
American Institute of Graphic Arts, NY, AIGA 365: 30, Annual Design Competitions.
Juror Notes: So disciplined and sophisticated. Beautiful type. Packaged very cleverly; very functional. A piece you would keep.

Forum
Design programme for Nordic architecture and design magazine

2007

The magazine Forum, which since the 1970s had covered Swedish interior architecture, chose in the 2000s to expand its range to include architecture, interior architecture and Scandinavian design. Kazakoff Design was commissioned to redesign the journal and provide it with a fresh graphic idiom. The company’s graphic design profile was revised to accord with the new layout, and even three-D products were created such as the annual Forum Awards statuette.

Awards
Rebrand 100 Global Awards, USA

Mira Uncommercial Images
Design programme for a Scandinavian stock

2002

Mira is a commercial archive for photographic images, yet with an unorthodox idea; Uncommercial Images. Images with a difference, the products of personal and photographic inspiration rather than commercial considerations, and hence with an individuality which sets them above the daily barrage of commercial images. All the focus is on images, everything else is subordinate. As a consequence the letterhead always appears embossed, not printed. In every printed item, the images tell their own stories without words, just fed by imagination and association. Every published Sample Collection, present and future, will display nothing but the image itself. The aim is to inspire a creative use of photographic images.

Awards
British Design and Art Direction Annual
Core Design Award, Silver, Sweden
Swedish Advertising Association Award

Svenskt Papper
Client magazine

1999

A client magazine from Svenskt Papper AB, the leading Swedish trader of paper for fine prints. Editorial purpose: To reflect how knowledge, technique, taste and spirit of the time are communicated among human beings. This issue — No 7 — specifically focuses on how best to communicate on uncoated printing paper. The design idea — not to illustrate the physical shape, but the corresponding countershape in the surrounding space — results in a mind-tickling experiment where the concept of the importance of ‘vacant space’ is broadened to include all aspects of communication.

The eleventh aphorism of Lao-Tse:
Thirty spokes meet the hub, 
but it is the emptiness between them that makes 
the essence of the wheel. 
From clay pots are made, 
but it is the emptiness inside them that makes 
the essence of the pot. 
Walls with windows and doors form the house, 
but it is the emptiness between them that makes 
the essence of the house. 
The principle: The material contains usefulness, 
the immaterial imparts essence. 

Awards
Art Directors Club of Europe
Excellent Swedish Design
Swedish Advertising Association Award, Silver

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